PAID MEDIA

I’ve had the honor of creating, strategizing, briefing and designing for some of the most exciting D2C brands in the E-commerce space! Read below to see how I’ve approached creating campaigns for brands like Native, OluKai, APL and Jonathan Adler.

3 seconds is all you have to capture someone’s attention and inspire their desire to move on from there.
A well thought out creative strategy goes a long way. What do you want your audience to feel?
What you say matters. A lot. I can help convey your message in the most effective way possible.
I guide the eye from the upper left to the lower right part of the screen, leaving the audience at the Shop Now button, creating a visual journey.

Data driven creative. This ad for Native showed some insane performance. I ended up making several iterations with differing messaging, products and ad copy to maximize longevity and ROAS before it fatigued. A little art direction during a photoshoot and some organic looking text just happens to slap pretty hard these days. Less is still more.